Promoting Canada Abroad

2010 Reasons to do Business in Canada

The Government of Canada is committed to attracting global investment and innovation to Canada and is leveraging the global attention and profile of Canada’s hosting of the 2010 Winter Games to meet this objective. It is estimated that the Olympic and Paralympic Winter Games will attract:

• 250,000 visitors
• 7,000 athletes from 80 countries, including 1,300 athletes from over 40 countries to the Paralympic Winter Games
• 25,000 volunteers
• 10,000 media
• 3 billion television viewers

Working through Canada’s network of missions around the world, the Department of Foreign Affairs and International Trade (DFAIT) is engaging with business leaders, political figures and foreign media to heighten international awareness of Canada as a destination and partner for global business.

The Honourable Stockwell Day (third from the left), Canada’s Minister of International Trade, launches the 2010 Reasons to do Business in Canada campaign on March 26, 2009 at a conference on Canada and the Global Economy.

DFAIT has launched a campaign “2010 Reasons to do Business in Canada”, to draw prospective investors to Canada’s doorstep. As part of a comprehensive strategy targeting business and media in priority markets across Asia, North America and Europe, DFAIT will showcase Canadian expertise through a variety of promotional and marketing materials, videos, images and success stories. From Tokyo to Beijing, Oslo, Paris and San Francisco, Canada’s missions are spreading the message at investment- and trade-related events, including exhibitions, trade shows and international conferences, and will continue to do so through Games-time and beyond.

In Canada, the Department is managing strategic foreign business media tours, and will welcome key investment prospects to Vancouver before and during the 2010 Olympic and Paralympic Winter Games. At the same time, DFAIT is assisting with international emergency management and protocol-related aspects of the Games.

Canada looks forward to leveraging the 2010 Winter Games to enhance awareness of the many reasons why Canada is one of the best places in the world in which to invest, innovate, work and compete, including:

• a strong, diversified, modern economy;
• a first-rate business climate;
• stable, world class financial institutions;
• an educated, talented and diverse workforce;
• favourable research and development tax incentives;
• ready access to a North American market of over 443 million consumers; and,
• a great place to live, work and raise a family.

Canada’s global network of investment and trade experts are available to assist foreign business people in making Canada their next business destination. To find out more, please visit:  www.investincanada.com.

The kick-off to the 2010 Reasons to do Business in Canada campaign took place on March 26, 2009, in Vancouver, BC.